Guides & articles
How to get your Shopify customer data into Meta and turn it into audiences that actually perform.
Start hereGuide9 min read
How to upload Shopify customers to a Meta Custom Audience (with lifetime value)
A step-by-step guide to exporting your Shopify customer list, formatting it for Meta, and building value-based Lookalike Audiences from lifetime spend.
Read the guide- Deliverability20 May 20266 min read
Why your Meta pixel misses 30–50% of purchases (and how to fix it)
Apple's ATT prompt, Chrome tracking protection, ad blockers and consent banners quietly drop a third or more of your purchase events. Here's what's happening and how a customer-list upload closes the gap.
Read article - Strategy13 May 20267 min read
Value-based vs standard Lookalike Audiences: which should you use?
Standard Lookalikes find people similar to your customers. Value-based Lookalikes find people similar to your most valuable customers. Here's when each wins and how to seed them properly.
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